Epic “Long Live Play” Commercial

Epic “Long Live Play” Commercial

by Steve Napierski to Videos

Who ever was behind the latest commercial in Sony’s “Long Live Play” advertising campaign deserves a HUGE raise. I don’t care which platform or format you prefer. If you’re a gamer, you’ll appreciate this.

Discussion (11)¬

  1. Kyle
    Kyle says:
    October 5, 2011 at 12:11 pm #

    That was impressive! They obviously put a lot of care into making the characters look good in real life.

  2. Kuipo
    Kuipo says:
    October 5, 2011 at 1:11 pm #

    “I don’t care which platform or format you prefer. If you’re a gamer, you’ll appreciate this.”
    Except, of course, unless you play PC games and don’t play FPS. Then you don’t know about 80%+ of the people in the commercial since most of those people are all Console title game characters.

    • NickNackGus
      NickNackGus says:
      October 5, 2011 at 3:13 pm #

      I suspect you’re right. I’ve mostly played Nintendo games and the Portal series, minus the Half Life half. I was quickly killed by headcrabs in the demo, although I bet the full game would have trained me for that. Other than that, I’ve played several PC games and a PS2 game, plus some simulated consoles and handhelds.

    • 06th
      06th says:
      October 10, 2011 at 11:15 am #

      I find that rather odd. I haven’t played hardly any of these (although I’d say I’m more of a console gamer), but I still recognize them. Have you seriously managed to avoid any exposure to ALL of them?

  3. Kalgalath
    Kalgalath says:
    October 5, 2011 at 1:23 pm #

    I agree…. excellent commercial.. definitely deserving of at the very least a fat bonus to the idea guy and a nice bonus for the executors as well.

  4. MindTricked
    MindTricked says:
    October 5, 2011 at 2:14 pm #

    Good stuff.

  5. Chaos
    Chaos says:
    October 5, 2011 at 5:04 pm #

    Holy shit.

    That’s all that came out of my mouth. It’s great that they paid so much attention to detail, as well as getting David Hayter for Snake.

  6. Nuckel
    Nuckel says:
    October 5, 2011 at 5:05 pm #

    Well, they mostly did a decent job getting the characters right but in the end the slow pace and the rather worn out idea of making the gamer a hero will make this thing age very fast.

    • leon
      leon says:
      October 9, 2011 at 1:38 pm #

      its a commercial dude.

  7. ApostleO
    ApostleO says:
    October 5, 2011 at 9:06 pm #

    Just pointing out, it is “Long Live Play,” not “Live Long Play.”
    Anyway, good stuff.

  8. TecXero
    TecXero says:
    October 9, 2011 at 9:31 am #

    Was that grey haired guy Solid Snake? Wow I feel like I’m missing years of gaming by being a pc gamer.